My last post, Reorganizing the blog for effectiveness, went into how being inconsistent can set you up for failure. This time, I want to get into more detail about what I did to get my little corner of the innanets nice & neat(er).
1. Set your intention
I had to remember that I started this blog to share with the world that I’m a writer. Knowing the purpose in why you’re doing this in the first place lays the foundation to keep your content consistent.
2a. Consider what got you or may get you off-course/topic/track.
For me, my biggest issue is focus. I’m easily distractable. When the next big idea hits, I’m chasing it because I don’t want to forget it! So, I would blog about it, even though it had nothing to do with the price of tea in China.
2b. A strategy and some structure to stay on track may be in order.
It’s quite possible that one reason bloggers quit is due to lack of structure. Posting whenever the spirit moves you can lead to inconsistencies. Plus, with so many blogs out there, followers are going to follow where they can get content on a regular basis on the topics they like.
2c. Be realistic in developing that structure.
For some, it may be brainstorming topics. For others, it could be a matter of knowing just how much time you need to set aside. Maybe it’s routine that needs to be established, like setting aside every Monday at 7pm to write and get it posted by midnight. Maybe you need a planner (Blow the dust off that Palm Pilot and see if it still powers up). Or your alarm to go off as a reminder.
3. Go back through the archives and consider removing anything that doesn’t serve your purpose.
Yeah, kinda like unfriending someone on Facebook.
4. Another platform for those other topics may be a necessity.
Initially, I wasn’t tryna have no parts of keeping up two blogs.
However, as much as I blamed the hecticity (yeah, I just defied all kinds of grammar rules) on why this blog turned into a potpourri of randomness, I realized that my other interests/topics were pretty strong and therefore, needed a home of their own. Because they were soooo different from the intention here, they could no longer squat here in this space, eating up all the bandwith and drinking the last of the memory juice. So…
I’m in process of creating a second blog. Just for those topics that were just too random for this blog.Because the purpose is different, then those topics should fit in just fine there. More work? Yes. Does it make more sense? Absolutely. Was I being a lazy bum trying to mash it all up? Hell, yeah.
5. Do you, boo.
Quanie Miller (if you haven’t checked her books out, you should) recently posted on her blog, “6 Easy Ways to Grow Your Blog Readership” In it, she noted the importance of your voice coming across in the blog. This is completely true. Whatever your voice is, use it. It can be hard to be consistent if you’re trying to write or sound like somebody else.
Any other tips in staying consistent you want to share? Would you consider another blog for another topic you have a strong interest in?